10 Types of Short Form Video Trends That You Should Follow in 2023

Short Form Video Trends

Short video content has become an essential aspect of video marketing and social media strategy in the contemporary era. The advent of platforms such as Instagram short videos for Reels, and YouTube Shorts has made short-form videos trends a powerful tool for audience engagement and brand recognition. Working with a short video production company can be a wise investment for businesses and individuals seeking to produce top-quality short videos and leverage these short video tends.

Companies specialising in short video production excel in creating premium video content tailored to social media and other digital platforms. They possess the necessary expertise and equipment to produce visually captivating and interactive videos of professional calibre.

Collaborating with a short video production agency offers a significant advantage in terms of producing personalized video content and businesses and individuals can guarantee that their videos meet the highest standards of quality, enabling them to distinguish themselves in a highly competitive marketplace.

These companies work closely with their clients to comprehend their objectives and requirements, creating videos uniquely suited to their specific needs. This approach enables businesses and individuals to generate content that resonates with their intended audience and accomplishes their desired goals.

Short video production companies are highly attuned to the latest trends and insights in the industry, granting them a comprehensive comprehension of what is effective and ineffective in the realm of short video content. Businesses and individuals can take advantage of this knowledge and expertise by partnering with a short video production company, allowing them to develop tailored videos for maximum success and engagement.

The art of storytelling is a vital component of short-form video content, and short video production companies specialize in this skill. They possess the knowledge and experience to narrate a compelling story concisely and captivatingly, which is critical in seizing the attention of social media audiences. Partnering with a short video agency enables businesses and individuals to ensure that their videos convey the intent that connects with the viewers and effectively conveys their message.

Each social media platform, such as Instagram, and YouTube, has distinct guidelines and optimal techniques concerning short video content. Short video production companies possess an understanding of these requirements and can adjust their videos accordingly for each platform. Short video production agency can assist businesses and individuals in attaining the highest possible visibility and engagement on each platform, which is critical for success in today’s era.

Over the last decade, short video content has taken the online world by storm. The emergence of platforms such as short videos for Instagram Reels, and short videos for YouTube has ushered in a new era of content creation, prioritizing concision and striking visuals. With the arrival of 2023, it’s important to examine the short video trends predicted to be prevalent in the upcoming year.

What are Short Form Videos?

Short form videos are the videos that have duration of 15 – 60 seconds only. These can be of many types-

  1. Informational
  2. Educative
  3. Entertaining
  4. Infotainment
  5. Promotional
  6. Reviewing
  7. Demonstrative
  8. Tutorials

1. User-Generated Content (UGC)

User-generated content (UGC) refers to content that is generated by users instead of being produced by brands or businesses. As short videos for social media platforms have simplified the process of creating and sharing videos, UGC has surged in popularity in recent years.

UGC is anticipated to remain prevalent in the short video domain in 2023, with platforms such as offering users an outlet to demonstrate their ingenuity.

2. Tutorials

Tutorial and how-to videos are prevalent in short video content. They offer viewers a step-by-step approach to accomplishing a task or mastering a new skill. As e-learning gains more traction, these kinds of videos are anticipated to gain even more popularity in 2023.

3. Comedy and Humour Videos

Comedy and humour videos have long been a hit among short video audiences. They aim to bring about laughter and frequently feature sketches or parodies. As individuals seek ways to ease the daily grind, the number of comedy and humour videos is expected to rise in 2023.

4. Behind-the-Scenes Videos

Businesses can anticipate an increase in the production of behind-the-scenes videos in 2023 as they seek to establish more personalized connections with their customers. These videos offer a behind-the-scenes glimpse into a company’s operations and are an effective means of building brand loyalty and trust among viewers.

5. Product Review Videos

To showcase their offerings, boost brand recognition, and drive sales, businesses can leverage demonstrations and reviews of their products and services. As market competition intensifies, it is anticipated that the production of product reviews and demonstration videos will surge in 2023.

6. Music Videos

For many years, music videos have been a prevalent form of short video content. However, with the emergence of platforms like Instagram, it is anticipated that the popularity of music videos will increase even further in 2023. Typically, these videos showcase popular songs and dance challenges, resulting in high engagement and shareability.

7. Live Stream

The explosive popularity of live streaming owes much to the arrival of platforms like a short video for YouTube, enabling content creators to connect with their audience in real time. As we look ahead to 2023, there is strong anticipation of a considerable increase in live streaming on social media channels as individuals and businesses endeavour to conceive unique ways to engage with their audiences.

8. Animated Videos

Utilizing animated videos is an excellent means of imparting a message or narrating a story in an enjoyable and captivating manner. As we approach 2023, we are likely to witness a surge in animated videos, as businesses and individuals strive to differentiate themselves in an increasingly crowded market.

9. Short Documentaries

Short documentaries provide an excellent means of delving into intricate subjects in a brief yet captivating manner. In the year 2023, it is expected that there will be an increase in the production of short documentaries as creators endeavour to enlighten and educate their audience on significant matters.

10. Personal Vlogs

Personal vlogs have captured the hearts of viewers, giving them a sneak peek into the daily routines and experiences of individuals. By weaving together relatable and captivating content, these vlogs have earned well-deserved popularity. As we step into the realm of 2023, it’s expected that personal vlogs will gain even more traction, as people look to forge meaningful connections with their audience by offering a glimpse into their personal lives.

Why is There’s a Growth in the Trend of Short Videos

It’s challenging to project the precise progress of each distinct short video trend in 2023, but the general advancement of short video content will certainly persist. Several reasons contribute to this projection, which is:

  • The inherent ability of short video content to captivate and engage audiences has led to its widespread popularity and reach.
  • The advent of social media platforms like Instagram Reels, and Snapchat has opened doors for more individuals to create and share short-form video content.
  • Recognizing the power of short video content in connecting with and retaining audiences, businesses and marketers have also joined the bandwagon.
  • The growing trend of mobile devices and their increased usage for video consumption have been instrumental in driving the growth of short video content.
  • The ongoing advancements in technology and the availability of tools have made it easier for people to produce top-quality short videos, thereby powering the popularity of this medium.
  1. Videos with a duration of fewer than 30 seconds have a completion rate that is 200% higher than longer videos.
  2. According to a survey conducted by Animoto, 93% of businesses have acquired a new customer on social media through a video they uploaded.
  3. A research study conducted by HubSpot indicates that 54% of consumers desire to see more video content from brands they endorse.
  4. Statista’s report projects that the global number of social media users will reach 3.43 billion by 2023.
  5. As much as 84% of people have been swayed to purchase a product or service after watching a video by a brand.
  6. Vertical videos have a 9x higher completion rate than horizontal videos on mobile devices, as revealed in a study by Snapchat.
  7. According to a report by Social Insider, videos posted on Instagram have an engagement rate of 1.45%, surpassing that of photos and carousels.

The numbers show the rising significance of short video-making in the digital domain and its potency in captivating and converting viewers. Predicted growth in social media user base, internet traffic, and video consumption emphasizes the urgency for individuals and businesses to prioritize creating short-form videos and keeping up with emerging trends in 2023.


To sum up, short video production services can be instrumental in enabling businesses individuals to stay up-to-date with the latest short video trends in today’s world. By utilizing their proficiency, competence, and comprehension of the industry, these companies can assist their clients in crafting compelling and top-quality videos that connect with viewers and fulfil their objectives.

Whether it’s for digital marketing, social media, or any other intention, investing in short video production companies’ services can be a wise decision for those seeking success in the rapidly-evolving realm of short-form video content. Short video production cost is reasonable, so get working on it!